![]() ![]() However, if that 2 percent only means $500, then don’t use that either. That might be big enough to catch the hiring manager’s eye. But, if that 2 percent equals a $25,000 increase, then consider putting those dollar signs on display. For example, saying you increased sales by 2 percent looks like a weird flex. Instead, see if you can convert it into something more intriguing. However, if a number doesn’t make you look good, don’t use it. MIKE'S TIP: Numbers visually stand out in a LinkedIn headline, so you want to use them if the metrics are impressive. If you are highlighting an accomplishment where you cut costs by 25 percent, put that number in your headline. Just like on your resume, digits stand out in a sea of letters. Or, if you can be uber concise, maybe a bit of both.įinally, don’t be afraid of numbers. It could also include focusing on a relevant accomplishment. Typically, this involves highlighting your skills that benefit your employer. You have to speak to the needs of your audience, addressing what you can do for them and not what they can do for you. In a similar vein, introducing a value proposition is wise. That way, you are speaking their language, and no translator is required. Instead, embrace the way they would talk about crucial skills and qualities. You have to ditch the jargon, as there’s a decent chance that HR and recruitment professionals don’t know the ins and outs of every niche’s secret language. That means using words and phrases hiring managers and recruiters will recognize, not just other people in your industry. First, they are always tailored to the target audience. The best LinkedIn headlines usually have a few things in common. How do you pull that off? By using the right approach. Aim higher by making yours outstanding, amazing, or even stellar. LinkedIn is littered with profiles where the person stopped at “good.” Don’t be one of them. Your goal shouldn’t be to merely create good LinkedIn headlines. Now that you understand what a LinkedIn headline is, it’s time to look at a critical part of the equation how to make yours as enticing as possible. NOTE: Don’t confuse your Linkedin headline with your Linkedin Summary! What Makes a Great LinkedIn Headline? If they don’t like your headline, they might bypass your profile for a more enticing one. If a recruiter or hiring manager is skimming for profiles to explore, it’s what they usually see first. It actually appears next to your user name in LinkedIn search results. Now, this little introductory statement is incredibly important. That’s right your LinkedIn headline has to be substantially shorter than a tweet. That’s shorter than even the old Twitter post maximum of 140 characters, and less than half of the 280 character tweet length you can use today. The LinkedIn headline is essentially the title of your leading, above-the-fold frontpage story it needs to captivate and pique a person’s curiosity.įunctionally, your headline is where you put a brief overview of who you are and what you bring to the table, brief being a keyword. Every one features specific sections, each with a unique purpose. Along with the leading stories, you may see an area dedicated to business, sports, and comic strips. ![]() To continue with the analogy, newspapers are divided into sections, each one with a specific purpose. If you want to make sure yours is top-notch, here’s what you need to know to whip yours into shape. That’s why having an exceptional LinkedIn headline is critical. If it isn’t amazing, they aren’t going to bite, and that could mean missing out on opportunities. ![]() Your LinkedIn headline is your call, a verbal beacon designed to enthrall hiring managers and recruiters. In a way, that’s precisely what your LinkedIn headline does. He’s working on capturing the attention of passersby, hoping to entice them into buying. His newsboy cap is slightly off-kilter on his head, and he’s shouting, “ Extra! Extra! Read all about it!” while brandishing a copy of today’s paper. Picture a child selling newspapers in the early 20 th century. ![]()
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